Relevant experience

Experience across customer operations, systems, and team capability.

Best-Ex combines independent consultancy work with Adile Sumer's earlier leadership experience in premium automotive customer relations.

The examples below show the kinds of problems addressed and the responsibilities held. Organisations and logos are named only where written permission exists.

Experience example 1

Defining and delivering customer-service improvements for a CRM system

Situation: The existing system did not provide the customer experience team with sufficient reporting, measurement, or record detail.

Contribution: Adile documented gaps, gathered stakeholder requirements, presented recommendations to management, and followed implementation with the software partner.

Recorded result: The revised system added more detailed customer records and improved monthly, yearly, and dealer-level reporting of customer satisfaction information.

Experience example 2

Using complaint evidence to support a customer care supplier decision

Situation: Service failures in an outsourced call centre generated recurring customer complaints.

Contribution: Adile documented the issues, engaged supplier management, reported the pattern to senior management, and supported the transition after a new supplier was selected.

Recorded result: The supplied portfolio reports a reduction in complaints after the change. No numerical claim is published without source data.

Experience example 3

Building consistent customer practice through Customer Champion training

Situation: Customer-facing teams needed a shared approach to communication, complaint handling, service standards, and improvement planning.

Contribution: Adile delivered training, seminars, coaching, action planning, and ongoing knowledge sharing for Customer Champions.

Recorded result: The work supported structured customer-focused practice across participating dealers.

Consultancy scope

Independent engagement areas

  • Customer journey mapping for small businesses.
  • CRM workflow and implementation consultancy.
  • Customer satisfaction and CRM training.
  • Complaint management training.
  • Customer response and automated-reply development.
  • Customer support and aftercare.